WHY SHOULD YOUR BUSINESS ADVERTISE ON FACEBOOK?
YOUR AUDIENCE IS ON FACEBOOK
With way over 2 billion active users on Facebook, the opportunities to reach your targeted audience are extremely high. If you haven't implemented Facebook adverts into your marketing plan, perhaps now is the time!
ENHANCE BRAND AWARENESS
When creating an advert, you will be placing your brand in the vision of your target audience. In order to build trust and a solid reputation, it's important to ensure people are aware of your brand. Brand awareness encourages repeat purchases.
You may not directly be looking to run an advertising campaign purely for income, however, this is what these ads will ultimately lead to. The product or service you are selling will see a rise if your advert is set up and implemented correctly. Just 'Boosting' posts won't do this, but a well thought out campaign will.
MAXIMISE WEBSITE TRAFFIC
A direct link to any page on your website can be included in the adverts created. This is great if you are looking to promote one particular product or service and want customers to be directed to the correct page.
ADVERTS ARE TARGETED
Facebook has created a brilliant advertising platform that allows you to target users by certain aspects such as, Demographic, Age, Gender and even specific keywords. Lookalike audiences can be created which goes into even more depth. Reaching your desired audience has never been more achievable!
LOW COST PER REACH
For the number of potential customers you can reach and the amount you will spend, Facebook advertising can work out extremely cost-effective! You have total control of how much you would like to spend on your campaign.
DRIVE REPEAT BUSINESS
Tracking codes can now be implemented onto your website and allow you to monitor the exact buying process of your customers. You can then retarget those users who didn't purchase with a 'conversion campaign', which will get your sales over the line!
IMPROVE YOUR FACEBOOK PAGE
If you advertise on Facebook, not only does your page receive more clicks, impressions and engagements, but it also allows you to build a great following on your organic page. Metrics such as page likes and followers are known as 'vanity metrics', however, they play an important role in the decision-making process of your customers.